Downtown 1958

Downtown 1958

Friday, April 17, 2015

Deep Rock

Let's end the week with this colorful Deep Rock/Badger Oil matchbook. It never occurred to me until today, as I wrote this, as to what exactly the "Deep Rock" name meant.  I suspect it alludes to the "deep rock" drilled through to find the oil for the products this gas station chain peddled.  As far back as 1924, Deep Rock had been a fixture at the corner of 4th and DePere Street; see the 1924 City Directory extract below:

1 comment:

  1. Do you think Menasha had more Filling Stations or Taverns back then? I remember as a Menasha kid in the 1960s marveling at the number of both institutions.