Twin City Tavern was located midway down the Tuchscherer block, between Mill Street and Racine.My suspicion is that this matchbook dates from the 1930s, judging from the four digit phone number and the spine saying that happy days are here again. Prohibition was only repealed in 1933, so the time frame would fit.I like the photograph; most matchbooks of the era have a drawing, at best.
I had planned to just comment on the groundhog day angle but then I found too much of interest to not just include the entire front page of this day's Northwestern. But I'm sure with yesterday's snowstorm, the good citizens of the Fox Valley had more on their minds than the inclinations of a groundhog in Pennsylvania.
I ran across this ad the other day and it got me to wondering that if Wanserski's was still with us today, with the "big game" coming up this weekend, they'd tailor their ad to feature catering the crowd for the Super Bowl. Or, in this example, putting that 5 cents off Roma Pizzas upfront and in larger type at least!
But of course, this isn't a fair comparison. At the time of this ad, Super Bowl IV had already been played nine days before on January 11th, when Kansas City beat Minnesota, 23-7. And back in 1970, the Super Bowl yet wasn't the primetime "event" it would evolve into over the years; it was another Sunday afternoon game, albeit one with a lot at stake! Marketing to it was in its infancy and not yet the big moneymaker it would later become.
Back in an era when the only truck owners were businesses and farmers, Chevy still offered thirty-one basic models and Gibson, right downtown was the local agent for such a buy. And I'd bet those trucks were solid, too.
We first met the short-lived Feiner beer last year: http://menashabook.blogspot.com/2015/03/a-finer-brew.html. Feiner was brewed in the old Winz facility on Manitowoc Street, between First and Second. Winz Park sits on the site today.