April 7, 1925, Menasha Record
My takeaway from these two strange happenings is my own incredulity that the term "motorist" in these articles is supplanted in favor of the term "autoist," which, to me, sounds totally weird. But my research indicates the word was first used for this definition in 1899, so it had a long association with those who drove motor cars. When It fell out of favor remains to be seen, but we know motoring as a thing, whereas "autoing" seemingly is not. Enco/Esso/Exxon used the phrase "Happy Motoring" in its ad campaigns for many years. Of course, "driver" supplanted "motorist" over time, though the word occasionally shows up in current usage.
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