Downtown 1958

Downtown 1958

Wednesday, June 1, 2016

Warm Beer

November 17, 1958, Appleton Post-Crescent
In reviewing these business ads, the story about Bert and Bens' woes with warm beer caught my eye.  A seemingly frivolous story to some, but not so much when you consider it jeopardized the tavern's livelihood.  In America, when it comes to beer, warm is a dirty word. 

1 comment:

  1. It does not speak well for Miller High Life beer that no one noticed that it was warm from August 1, 1955 to June 1, 1956.
    Jim Krahenbuhl