October 29, 1959, Appleton Post-Crescent
Who remembers trading stamps? Though the S & H Green Stamps were the most popular ones in the country, many competitors served businesses far and wide. My personal experience was with these Gold Bond stamps, which seemed predominant in the Midwest. Doering's Super Valu gave them out and one of my chores was to fill the stamp books after the weekly grocery shopping. I have no memory of whatever "prizes" those stamps bought for us, but if they gave cash credit towards more purchases, that's most likely where it went. Nowadays, if such programs exist, it's more likely points connected to a store-branded plastic card or key tag which can be redeemed at a later date. These programs are nice, but there was something special about the whole physicality of it all back then. Sort of like the thrill you had when you'd empty your piggy bank and roll all those pennies into the red sleeves to take to the bank for some "big" money!