Downtown 1958

Downtown 1958

Wednesday, May 11, 2016

Refresh With Milk

November 17, 1958, Appleton Post-Crescent
A nice ad, despite using variations of the word "refresh" four times in the ad copy.  This woman reminds me of a newer late'50s/early '60s archetype lady of the house, a Dick Van Dyke Show "Laura Petrie" type, wearing capri pants and ballet flats, most unlike the "June Cleaver" dress and heels character we'd been fed for years.  Maybe it's the short Audrey Hepburn haircut that implies a new freedom, and energy but the hint of a lacy apron around her neck is all too familiar and quickly brings us back to the reality of what roles the popular culture of the time said were available for women.

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