March 27, 1964, Appleton Post-Crescent
I recall my parents referring to the farmers market as the "pig fair." A few years back, I attended an exhibition about food at the History Museum at the Castle on College Avenue in Appleton. That exhibit attributed the term "pig fair" to the early 1900s, when livestock was also for sale or exchange at the farmers markets held in Appleton near Soldiers' Square. I think it had a more far-reaching history beyond that explanation though.