January 1, 1967 NM Northwestern
Despite the optimistic tone of this ad piece, the late 1960s were not kind to local dairies. So many went out of business or were absorbed by larger operations due to rising costs. We first encountered Gear's last July when we discussed the demise of local dairies in the feature on the Meadowview Dairy, and in November, we featured some imagery of Gear's. This article provides a nice overview of the operation and was published only six months before Gear's takeover by Morning Glory.