"Henry J. Tuchscherer was born in this city 37 years ago. At the age of 17 he began to learn the shoemakers' trade of Jacob Stilp; later he ran a shop of his own, and on December 27, 1887, embarked in the shoe business in the old frame building that stood next to the Arnold block. On November 8, 1888, finding his quarters too small for his fast-increasing business, he moved into his present place of business at the corner of Main and Mill Street. Here he has the finest-appointed shoe store in the two cities, with beautiful mirrored display windows and everything arranged with admirable taste.
Mr. Tuchscherer's splendid success in business shows what a young man with grit, brains, enterprise and a keen appreciation and knowledge of the merits and science of advertising, for in the last named respect Menasha had no more skilled merchant. He has a genius for catchy advertising and the public is always eager to read what he has to say. Mr. Tuchscherer probably sells more shoes than any other dealer in the twin cities, and all because he thoroughly understands the requisites of business success. His family consisting of his wife and four children occupy rooms above the store. Mr Tuchscherer is ably assisted in the store by his brother-in-law Peter Kemmeter. "
Later, Peter Kemmeter opened a neighborhood grocery at 303 Ahnaip Street. The one which According to Memories of Doty Island : A Link Between Two Cities (1999) he apparently had not found his "niche" in life until after World War I when he built the store. His family lived upstairs and all members helped wait on customers, stock shelves, and did whatever else needed to be done. By the time World War II was over, Clarence, the son, took over the running of the store and it continued to do business until the supermarkets gave too much competition.
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