Golden Rule Clothing (Grove's)

Mr. Frank Grove ran his clothing store on Main Street in Menasha.  Originally started as The Golden Rule Clothing House, it was a fixture at 220 Main for many, many years.  In time, it became, as we all know, as Grove's Clothing.  In the top photo, the rear of one of the waterfront businesses is festooned with a Golden Rule advertisement for the benefit of those entering the city via the Mill Street Bridge, or, as this book terms it, Reed's Bridge.  As the calendar said some years later, Grove's had "Everything for the lads and their dads."