August 18, 1949, Menasha Record
Growing up, I don't recall ever playing with one kid who did not have one of these in his toy chest repertoire. The View-Master was a relative of the old stereoscopic photos our great grandparents looked at in their parlors. The View-Master system was introduced in 1939 at the New York World's Fair, four years after the advent of Kodachrome color film made the use of small high-quality photographic color images
practical. Tourist attraction and travel views predominated in
View-Master's early lists of available reels, most of which were meant
to be interesting to users of all ages.So it is no wonder that this photographic shop in downtown Menasha would be the sales agent in town.
This was my first exposure (no pun intended...really!) to the Van Dyke Card and Camera Shop. A scan of my newspaper archive web site reveals it was active from May,1948 through August,1953 in Menasha and would have been located in what later became part of the expanded Drucks Electric, which began life at 234 Main and later carried the address 234-236 Main Street.
This was my first exposure (no pun intended...really!) to the Van Dyke Card and Camera Shop. A scan of my newspaper archive web site reveals it was active from May,1948 through August,1953 in Menasha and would have been located in what later became part of the expanded Drucks Electric, which began life at 234 Main and later carried the address 234-236 Main Street.
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