Downtown 1958

Downtown 1958

Wednesday, August 9, 2017

Alex's On the Water

February 17, 1961, Appleton Post-Crescent
I was taken with the interesting "photoshopped" quality of this ad, with the cutout photographs on the stark white background.  But Kentucky Fired Chicken at Alex's?   Colonel Sanders, after a go at running his own chicken restaurant, decided to franchise his product to independent restaurants which would pay a franchise fee.  Initially it was four cents on each chicken, in exchange for the Colonel's "secret blend of herbs and spices" and the right to feature his recipe on their menus and use his name and likeness for promotional purposes. If I recall, Marc's Big Boy on College Avenue in Appleton also had a franchise for Kentucky Fried Chicken.  Sometime later, Sanders abandoned this concept in favor of creating the fast food chain that we all know today.  We first saw this restaurant in a 2013 blog post:

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