January 20, 1970, Appleton Post-Crescent
I ran across this ad the other day and it got me to wondering that if Wanserski's was still with us today, with the "big game" coming up this weekend, they'd tailor their ad to feature catering the crowd for the Super Bowl. Or, in this example, putting that 5 cents off Roma Pizzas upfront and in larger type at least!
But of course, this isn't a fair comparison. At the time of this ad, Super Bowl IV had already been played nine days before on January 11th, when Kansas City beat Minnesota, 23-7. And back in 1970, the Super Bowl yet wasn't the primetime "event" it would evolve into over the years; it was another Sunday afternoon game, albeit one with a lot at stake! Marketing to it was in its infancy and not yet the big moneymaker it would later become.