Wednesday, December 4, 2013
Late Thanksgiving Addition
Discovered too late to be our Thanksgiving Day offering, this ad from around 1950 is typical seasonal fare to spin up a product's involvement in the latest holiday. By tying in the beer's relevance to Thanksgiving in this case, Gem may increase their sales volume. Reminding the public that holidays are a great time for imbibing their product is one way to increase sales and perhaps generate interest that will carry into the Christmas season and beyond. Infrequent buyers of their beer might be persuaded to buy a case or two to keep on hand.