May 17, 1966, Twin City News-Record
I'm not sure I'd call Swiss steak "championship dining," but I'm sure there were fans of the dish out there. To each his own. Nevertheless, I was curious about pricing, so I found a similar ad from 1976. By then, this dinner had risen in price to $2.75. The Federal Reserve Bank's inflation calculator online says $1.50 in 1966 was worth about $2.63 in 1976, so kudos to the Left Guard for keeping the price so close to the inflationary price. (By contrast, this $1.50 meal in 1966 would cost you $14.08 in 2023, the last year available in the calculator.)
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