May 26, 1981 Appleton Post-Crescent
Seeing this reminded me of a story my marketing professor at Oshkosh told in class on day. He talked about driving north on then-US 41 and seeing a mileage sign that said, "Menasha 9, Neenah 8." He said it was the only time he ever saw Menasha beat Neenah in anything. I remember that it got a huge laugh in class that day, but it revealed a stark truth we'd all grown up with. In a paired name, somebody had to be last, and convention dictates that the established pairing not be tampered with, be it Minneapolis-St. Paul, Hewlett-Packard, or in Neenah's case, Kimberly-Clark. Of course, the danger is that the secondary partner can be forgotten or dismissed, a la Sears, Roebuck & Company. I'm sure most people walking around today have no idea there was ever a Roebuck. (Of course, in a little while, Sears may be forgotten too, sadly.)
I never did find any resolution to this in the newspaper archives. When I was in the valley a few weeks ago, I recall driving south on 41 and don't believe I saw any Neenah-Menasha signs, but I could be mistaken, especially with the construction and all. Plus, I've got 60+ years of that mindset to undo. After all, my latest book was titled Neenah and Menasha: Twin Cities of the Fox Valley and I'm as guilty of this as anybody.