Let's Be Frank

 

Marathon does it again with innovative packaging for the food industry.  Like so many cigars with cigar bands, Marathon saw fit to identify each hot dog with its own distinctive band, something new for 1949!  And while we don't necessarily see individual banded franks anymore, I believe that plastic wrapper or something very similar is still in use.  By the way, those ideas for using hot dogs on skewers and whatnot is quite derivative of the convenience era that really gained a lot of ground in post-war America.  Fun, fast, and innovative...that was the watchword for a culture that brought you the tv dinner and other time savers.