December 3, 1937, Menasha Record
Howley's was the forerunner to Schultz Bros. 5 and 10 store, smack dab in the middle of Main Street for about 45 years before closing in early 1986. Take a good look at these pre-WWII toys, made of cloth, wood, and tin. After World War II, toys became increasingly made of that new wonder age material, plastic, and toys as shown in this advertisement were viewed as positively Neanderthal to the new Baby Boomer generation. Of course, today, having some of these gems would be a big score to collectors and toy aficionados.
Remember how the wood floors squeaked in some of those stores? I even remember how the store smelled!
ReplyDeleteJandrey's in Neenah had a particularly unique squeak to its floors!
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