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Downtown 1958

Downtown 1958

Monday, March 2, 2020

X-Ray Fitted

March 23, 1950, Appleton Post-Crescent
Tuchscherer's wasn't the only place downtown to get your feet x-rayed in order to ensure a "good" fit to your shoes.  I'm sure the kids just loved it.  And I love the juvenile illustrations of the kids playing throughout the ad.  It reminds me of the figures still found on Tootsie Pops. (Really...take a look.)  Also, less than ten years before, this address was the Hoffmann grocery store.  Not sure what led to a changeover into the shoe game, but they seem to have captured a moment in the late '40s/early '50s zeitgeist when the post-WWII boom was at its peak and optimism reigned supreme across the US.  

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