March 23, 1950, Appleton Post-Crescent
Tuchscherer's wasn't the only place downtown to get your feet x-rayed in order to ensure a "good" fit to your shoes. I'm sure the kids just loved it. And I love the juvenile illustrations of the kids playing throughout the ad. It reminds me of the figures still found on Tootsie Pops. (Really...take a look.) Also, less than ten years before, this address was the Hoffmann grocery store. Not sure what led to a changeover into the shoe game, but they seem to have captured a moment in the late '40s/early '50s zeitgeist when the post-WWII boom was at its peak and optimism reigned supreme across the US.
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