A blog which supplements my two books, Menasha, and Neenah and Menasha: Twin Cities of the Fox Valley
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Downtown 1958
Tuesday, February 11, 2020
Tux, Jr.
Here's an interesting postcard, a 1962-ish Ford Van that was used to travel to meat packers and other food plants to demonstrate Marathon's new packing machine for meats. Evidently, this postcard would announce a visit to a plant. Not surprisingly, one would think the postcard photo might be better used to showcase the machine instead of this mobile delivery system, and perhaps other postcards in the inventory might do just that. But I'm guessing Marathon was quite proud of their sales rep on the move. For all I know, illustrated literature might have already been sent in advance of the visits, so this reminder card was just that, a gentle reminder of the impending visit.
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The photo for this postcard was taken on College Avenue in Appleton, (technically in Grand Chute), in front of Marc's Big Boy, (where Texas Roadhouse is now). You can see just the top of a couple of the diamond shaped sign squares on the roof of Big Boy through the rear windows of the van. Also visible is a directional sign for Guest House Inn in front of the van and Biggar's Motel in back. Traffic on College Avenue must not have been nearly what it is today considering that the van would have had to have been stopped to get a decent, clear photo and the photographer was standing in the other lane or perhaps sitting in another vehicle that was also stopped in the roadway.
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