November 16, 1977, Neenah-Menasha Daily Northwestern
I have a tendency to remember that Christmas preparations weren't such an early affair, but photos like this seem to prove a guy wrong. I'd have bet good money that our town's decorations didn't come out until Thanksgiving or so, but there you go. This writer more or less admits that the trend is ever increasing...and that was 1977. No sooner was Halloween over this year than my local stores started putting out the Christmas merchandise.
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