May 28, 1959, Appleton Post-Crescent
Before the big box stores became the "appliance giants," we had to make do with smaller, more confined retailers for our appliance needs. Much like Drucks on the other end of town, Becher Electric made its mark with hometown, personable service and a dependable reputation that you knew they'd be there for you. And in this day and age of impersonal service, don't we all long for that?
My first husband got a job with Elmer Becher (and his wife Mabel) right out of high school (MHS 78) to be an apprentice electrician, worked for them for a couple of months then left when he was offered a much better paying union job at Bergstrom Paper Company (later PH Glatfelter). Boy, was Elmer mad at him! I notice the closed store is still filled with light fixtures and other merchandise 15 years after the Bechers' passing, like its locked in time. Strange - does anyone know anything about any plans for the store?
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