November 17, 1958, Appleton Post-Crescent
In reviewing these business ads, the story about Bert and Bens' woes with warm beer caught my eye. A seemingly frivolous story to some, but not so much when you consider it jeopardized the tavern's livelihood. In America, when it comes to beer, warm is a dirty word.
It does not speak well for Miller High Life beer that no one noticed that it was warm from August 1, 1955 to June 1, 1956.
ReplyDeleteJim Krahenbuhl