From about 1980, we look towards Racine and Main Streets, from the vantage point of the corner of Broad and Racine. Nothing remarkable about this photo, other than the fact that this area never gets the photo play that Main Street gets. On the extreme left edge is the Racine Street bridge. The last building on the right, before you turn right to enter Main Street is the old Loescher Hardware, which, over the years, later became Menasha Bike and Toy, Anderson's Coins and Novelties, and currently is a part of Club Liquors. The other buildings in the photo have been a carousel of businesses over the years as well, but the one constant was usually a tavern at the location marked by the Schlitz sign.
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