Downtown 1958

Downtown 1958

Wednesday, September 27, 2017

A Bit Late for Labor Day

August 28, 1958, Appleton Post-Crescent
A Labor Day advertisement, albeit a tad late, this fine graphic uses the minimalist 1950's style I've come to love to denote sophistication and a contemporary feel.  I am particularly enamored by the script address at the bottom and the two-tone effect of Mr. Resch's name and the word "liquor."  Whereas today's local liquor retailer is on the east end of Main Street, Resch's held ground on the west end, where Tayco meets Main, across from the old Brin theater.

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