An Investment in Good Appearance

ad from the 1922 Nicolet, the Menasha High yearbook

 

1922 is about the time this clothing store appeared on the scene downtown.  Situated at 184 Main Street (the order of Odd Fellows was upstairs), the downstairs portion of the address was listed as "The Army-Navy Club" in the 1920 city directory.  But by 1924, its presence in that year's directory was listed as "Bevers and Schmalz Clothing" along with the alternate name, "The Clothes Shop."   I would surmise that "The Clothes Shop" rolled off the tongue better in the eyes of the owners.