Chevys Galore

January 10. 1963, Appleton Post-Crescent

Just before the dawn of 1960's car culture, comes these models. Except for the Corvette and the novelty of the rear engine Corvair, these were pretty bland 1950-ish family models.  The era of muscle cars coming a few years down the road fed into the trendy irreverence of the '60s counterculture. In an era of "do-your-own-thing" and pop art, mod fashions and longer hair, automakers would soon find creative ways to relate to this market.

Ecological First

February 23, 1974, N-M Daily Northwestern

We first visited this treatment plant in September:  http://menashabook.blogspot.com/2016/09/treatment-plant.html.  To me, the advertisement comes across like a bit much of tooting one's horn to mitigate controversy before it develops.  But whether or not it was good for the community, I'll let you be the judge. 

National Contest

January 23, 1970, Neenah-Menasha Daily Northwestern

Somehow this escaped me the first time, but if I had known a few years earlier about this contest, I would have been all over it.  For all the comic books I read as a kid, it would have been common knowledge to me, as Revell was a major advertiser in those books.  But approaching the age of fifteen, I had put comics aside in an attempt to be more grown up. You'd think I would have glanced at the newspaper now and then. But just think, me with a real space suit....

Day and Night

November 21, 1968, N-M Daily Northwestern

I remember this business; I believe it was run out of the old Skelly gas station across from the post office, one of many businesses that went through that location like a revolving door.  That blurb about the automatic breathing apparatus sounds like something for undersea divers. 

A Never-Ending Chore

December 28, 1973, Neenah-Menasha Daily Northwestern

About once a year, I get nostalgic and miss the snow.  Then I see photos like this and give thanks I live in the South!  Granted, what's pictured here is nothing.  But believe me, even with that amount of snow, my town would literally shut down for days!  I've lived here 21 years and I've seen it happen several times. 

On the Move

December 27, 1975, Neenah-Menasha Daily Northwestern

Yet another "slice of life" in the ol' town kind of picture the newspapers print now and again.  This time of year, it's a typical fit to see such activities portrayed in the media, though I suspect things are now a bit more modern than this photo portrays.  In an age that features GPS and sonar detectors, just sitting and waiting for fish to swim by seems like an ancient pastime.  But before such technology, as these pictured fishermen illustrate, you often had to just use your gut instincts way back when, or follow the crowd.

Happy New Year!

December 30, 1974, Neenah-Menasha Daily Northwestern

Happy New Year from 1975, to include four area funeral homes, among other area businesses, many of which don't even exist anymore.  While no one looks forward to using their services, they are good neighbors nevertheless and join in the holiday wishing fun.