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Downtown 1958

Downtown 1958

Friday, July 29, 2022

Double Smash Program!

July 12, 1945, Menasha Record
Here's what's playing in the Twin Cities' theaters this July day in 1945.  As you can see, air conditioning was still a big draw and look at the value you'll get for your 27 cents plus tax....two feature length movies plus a newsreel and in the Brin's case, a Three Stooges short and a Bugs Bunny cartoon.  Is it any wonder this era was called the Golden Age of Hollywood?  Needless to say, radio was great, but the movie experience was first rate.  

Thursday, July 28, 2022

Running It Out


July 12, 1945, Menasha Record
The news of such a school coming to Menasha must have put some of these kids over the moon.  As much as baseball WAS the national pastime in the 1940's, having any affiliation with a major league club would be a dream come true, even if it was just an instructional situation for a very short time.  Still, the thrills of working out with coaches who (cross your fingers) might recognize one's true talent would make for a very heady experience, indeed. Hey, a kid can dream, can't he?!

Wednesday, July 27, 2022

Making It Last

July 10, 1945, Menasha Record

Shortages for many things occurred during the Second World  War, to include automobiles.  Metals used for car manufacture were diverted to make airplanes, tactical vehicles and armaments to supply the troops engaged in fighting in the two theaters.  So it's no wonder the oil companies of America saw fit to engage the public in encouraging the care and upkeep of the vehicles the public already possessed.  It was not only a patriotic thing to do but also good business for the car care companies.  This company took a humorous bent on the topic.  But did cars of that era REALLY require an oil change every 1,000 miles?  

Tuesday, July 26, 2022

WWII Paper Drive

                         

June 22, 1945, Appleton Post-Crescent

This advertisement from 1945 is representative of the time.  The unfortunate caricatures and language would obviously not pass muster today.  But it does show the commitment to the war effort that local industry took part in, paying the advertising costs for the city to get the word out and making it even easier for the citizens to do their part to win the war.

Monday, July 25, 2022

It's the Taste That Tells...

 January 27, 1945, Menasha Record

Local favorite, Gear Dairy brings us Krim-Ko chocolate flavored dairy drink.  Though I had no direct experience with the drink, one suspects that it somehow doesn't fit the Wisconsin definition of "milk" or it certainly would have been touted as such.  Perhaps it was more like today's Yahoo?  Whatever the case, my research indicates that the Krim-Ko company marketed its syrups all across the country to local dairies for them to concoct this beverage for their customers, sort of like the licensing agreement the early Kentucky Fried Chicken company had with restaurants, like Marc's Big Boy for instance, before they decided to open their own free-standing restaurants.

Friday, July 22, 2022

Moonlight Sailing

 
We "sail" into the weekend with this 1950-ish real photo postcard showing the business nature of Menasha silhouetted against the twilight skies.  The juxtaposition of the city's industrial base vs. its recreational nature has been a marketing tool for decades.  

Thursday, July 21, 2022

Just Doing My Job...

 

July 10, 1958, Twin City News-Record
A local postal carrier from the city goes beyond the call of duty to alleviate the surplus of Christmas mail that inevitably piled up during the busiest part of the year and is rewarded for his efforts. To say he is modest, is an understatement.