It's the Taste That Tells...

 January 27, 1945, Menasha Record

Local favorite, Gear Dairy brings us Krim-Ko chocolate flavored dairy drink.  Though I had no direct experience with the drink, one suspects that it somehow doesn't fit the Wisconsin definition of "milk" or it certainly would have been touted as such.  Perhaps it was more like today's Yahoo?  Whatever the case, my research indicates that the Krim-Ko company marketed its syrups all across the country to local dairies for them to concoct this beverage for their customers, sort of like the licensing agreement the early Kentucky Fried Chicken company had with restaurants, like Marc's Big Boy for instance, before they decided to open their own free-standing restaurants.