Feed Your Piggy Bank With Your Savings

March 29, 1954, Appleton Post-Crescent

Touted as a "value" beer, Gem enjoyed popularity around the Fox Valley until the brewery closed in 1956.  It was around this time that Walter Bros. tinkered with the recipe and began emphasis on its "all grain" composition, even touting it's lack of sugar as a selling point:  http://menashabook.blogspot.com/2012/08/gem-beer.html.