November 27, 1913, Neenah Times
Every so often we must remind ourselves of Menasha's brewing heritage and the novel ways these entrepreneurs employed print ads to get the public to consume their product. Similar to today's TV ads which associate the product with a lifestyle, the 1913 version employs incredible claims as evidenced here. We saw this employed also in an ad from four years before: https://menashabook.blogspot.com/2019/07/it-helps-languid.html At that time, Walter Bros. brought women into the mix, an interesting development since most ads geared towards women at this time were for baking powder or remedies for kids, e.g, Fletcher's Castoria. And yes, there were also ads for feminine maladies, but they were usually in very fine print on the peripheries of the publication and couched in very vague terms.
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