Follow the Crowd

October 27, 1888, Saturday Evening Press

An interesting presentation of an idea by the Tuchscherer shoe store.  Is the store clerk saying, "What did you expect?  We're out of stock."  Or is he so pleased with himself for his sales idea?  He has an expression on his face which will become celebrated years later as the "What, me worry?" look as popularized by Mad magazine.  In an age of journalism that utilizes florid, matter of fact prose to sell patent medicine and youth rejuvenators, this arty cartoon is a refreshing change of pace.