This is the second of that series of articles I promised which detail Neenah-Menasha's response to the stock market crash of 1929 and the resultant Great Depression. I found it humorous that in the midst of all this with Prohibition ending, Wisconsin outlawed the word "saloon" in favor of "tavern." Without looking it up, I can only imagine it was designed to rid the memory of the anti-saloon sentiments conjured up which created Prohibition in the first place. The word "tavern" is associated with food, so this may have been a more agreeable compromise to get the industry back on its feet.
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