A Good Bracer...

October 30, 1905, Menasha Record

An interesting ad for Menasha's own Walter Brothers Beer, featuring a woman.  One would think that ads of this era would not utilize women but surprisingly, that isn't the case.  Around this time, and, undoubtedly, more well-known, Miller High Life introduced its famous "girl in the moon" logo.  But that was mere eye candy for its time.  This ad seems to be marketing the beer to women, instead of just using them as an attractive companion to their beer, as was the wont of brewers for years afterwards.  And though the message is that the beer will be a "tonic" of sorts, to bolster the weak "constitution" that women were shown to have in many, many early ads, it is still noteworthy for a Menasha brewer to do this.