Resists Moisture!

This is a 1942 advertisement for wax paper manufactured by Menasha Products Co, a division of Marathon.  David C. Everest, the head of the firm in its most expansive years, stated frequently that “people will quit the eatin' habit last.”  Evidently this fueled his pick of his company's products, to insure its success throughout the years.  While not a resident of Menasha, he nevertheless had significant impact upon the city via his association with Marathon from his headquarters in Wausau.  You can read more about him at this site:  https://www.paperdiscoverycenter.org/inductees/dc-everest/