November 19, 1980, Neenah-Menasha Daily Northwestern
Monday brings a bit of momentary whimsy, courtesy of the Northwestern's photo editor. Unfortunately, the clock is ticking for this mall. In four short years, what eventually became the biggest shopping mall in Wisconsin would be built on the west side of Appleton, about five miles away. As a result, Valley Fair would begin a long, painful decline into obscurity.
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