Swift's Pride Soap and Washing Powder

True to the advertising dictum that no flat surface goes unexploited, the sign facing the camera, if magnified significantly and shaded darkly, reveals itself to be a billboard, of sorts, for something called Swift's Pride Soap and Washing Powder. My research shows that this was, more or less the Comet cleanser or Dawn dishwashing liquid of its day.  For all I know, these could have been as plentiful as the Mail Pouch Tobacco or the See Rock City signs painted on barns across the country.  Still, it seems a bit incongruous to have one placed here in the middle of the Fox River.

 

1908 print ad for Swift's Pride