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Monday, June 30, 2014

Day Light Store



This delivery wagon for the Day Light Store, a local grocer, is decorated for a parade. The store was located at various times at 135 Main (proprietor Fred Peterson) in 1910 and 198 Main Street (proprietor H.E,. Bullard) in 1917 when the ad below appeared in the MHS yearbook. TELMO Brand, advertised on the wagon, was a family of food brands carried in stores, much like Kraft Foods today.   

 
 

Top photograph courtesy of the Menasha Public Library

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