City Square

The Schultz Bros listed on this awning does not refer to the variety store (or 5 and 10, or dime store, as I knew it), but rather the Schultz Brothers Pharmacy, a mainstay on Main Street for many years until the 1940s.  Charles and Emil Schultz opened their pharmacy about 1910 next to Beck’s Meat Market, complete with a soda fountain. The brothers also maintained a store in Neenah.