This ad for Loescher's Hardware is from The Nicolet in 1917, Menasha High School's yearbook. Cycling was all the rage around this time, and the forerunners of many motorcycle companies combined their engine know-how with the two wheeled conveyance. Inventions like the Cyclemotor were the result.
The premier hardware store of Menasha goes back to horse and buggy and dirt street days. Loescher's Hardware was located at Main and Racine Streets. Below, you can see the Loescher's name on the awning at the far right in this old photograph.
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