Hidde's Pharmacy

from a 1940's Neenah-Menasha phone directory

 

Al Hidde got his start working at Island Drug on Doty Island, later moving his operations to Menasha with the purchase of Menasha Drug at 196 Main Street.  Looking back on it, it seemed there were always the three pharmacies in downtown Menasha- Hidde's, Morton's, and Lang's.  In retrospect, one wonders how they managed, in a town that size, to be competitve and make a go of it.  Though my family's loyalties were with Morton's, we'd still make occasional forays into the other two for various and sundry items as the situation dictated- perhaps pick up the aspirin while paying the phone bill, for instance.