Corrugated

By the 1920s and 30s, things were changing quickly in the packaging industry.  This early advertisement from the 1920's reflects the Menasha Wooden Ware's reliance on new packaging solutions to take the place of wooden pails and barrels.  By 1935, the barrel factory would be converted to the manufacture of toys and juvenile furniture.  "Corrugated" was the new watchword. 

This ad has all the earmarks of a classic Menasha Wooden Ware ad- informative text, simple graphics, and a printed border that looks like tree bark.