Schultz Bros. Co.

I'm sure we all have memories of this fine store.  I distinctly remember its creaky floors, which I was sure, as a little boy, were created by design to alert the store clerks to my every move near that toy counter! 

This 5 and 10 Cent chain began in Appleton in 1902, when Robert Schultz opened a small store there. Louis Schultz, Robert’s brother, opened a second store in Green Bay in 1903, and a third one in 1904. Two other brothers, Charles and Gustave, joined the company which eventually became a chain of 76 variety stores located in Indiana, Illinois, Iowa, Minnesota and Wisconsin.

The 1980's saw the end of this chain when Schultz filed for Chapter 11 bankruptcy in 1988. 

This is not to be confused with a Schultz Brothers pharmacy which was located at 180 Main Street (corner of Main and Milwaukee) through the 1940s.