Gibson Company

This November 8, 1940 Buick ad from the Gibson Company definitely highlights the large span of time between then and now.  It is particularly evident by the ability then to buy a new Buick for "only" $935, but also note the use of the language.  How many of us today can even define what "millinery" is?  Try asking a young person what that means...you might as well ask them who Frank Sinatra or Ed Sullivan were! 

While millinery as a term applies mostly to the manufacture and sale of ladies' hats, I think, in this ad, Gibson was making the point that the upholstery, appointments, and accessories of the cars were not as important as the core performance of the car itself.