Gem Beer

Years before Lite beer from Miller, this ad from 1952 highlights Gem's quality as a sugar free beer, one that might appeal to dieters and those watching their caloric intake.  In the best sense of the word, advertisers, as always, tout whatever qualities they can conceive of to hype their product.   In an era where doctors could be spokesmen for cigarette companies, the claims of this ad are rather innocent.