Main Street

This undated view of Main Street (top photo) is reminiscent of the cover of the Menasha book (bottom photo taken 1910), but looks the other direction, towards the west.  The top photo seems older, even though several of the same stylistic elements are still in play here, to include the prominent "ice cream soda" sign.  From this vantage point, we get a pretty good idea of the electrification of the city, to include a long view of the tracks for those electrified streetcars.  Contrast the horse and buggy in the top photo with the automobile in the bottom.  With that BPOE convention coming to town in 1910, Menasha strived to be as modern as possible, though the horse and buggy was still a vital transportation option.